POV:
MAKE SENSE OF SKIN.
01 OBSERVATION
Skin is busy all day.
Dry indoor air, strong UV, pollution,
sleep and stress, and routines on repeat.
02 WHO
TEAM PO:DL
We study what our skin needs right now,
then design new ways to answer it.
03 VARIABLES
FORMULA IS ONLY THE START.
From how ingredients combine to concentration, texture,
amount, frequency and order —
we look at the small differences in every step that touches skin.
04 STANDARD
WE OVERTHINK SKINCARE.
Serious about skin.
No.048A bubble serum that took 48 samples to get right.
FORMULATION
A / COMBINATION
We look at ingredients together, not one by one.
We weigh each one's role, how they combine and the balance of their levels —
right down to the texture that delivers them best.
PRECISION
B / REAL USE
We look closely at how the formula works on real skin.
Amount, frequency, how the texture feels and finishes,
even layering — no small difference goes unchecked.
INGREDIENT STANDARD
C / SOURCE
Beyond what an ingredient does, we look at where it comes from and how it behaves.
We follow a vegan recipe with no animal-derived materials
and choose ingredients by a set of exclusion standards.
SKIN IRRITATION
D / 0.00
It touches your skin every day, so it shouldn't weigh on it.
Every product goes through skin irritation testing,
with a skin irritation index of 0.00 as our standard.
Stockists
